The role of the new Winemakers of Rutherglen website is to become the go to place for detailed wine information and sales for the region. A mobile focused design, the site is clean with a solid and simple design structure. The site showcases the best the wine region has to offer with detailed wine information and stunning photography used throughout the site. The customised eCommerce user journey enables the user to package their own case of wines, selecting wines from 18 different Rutherglen wineries.